Gray Label

If you want children’s clothing with minimalist styling that will last, you can’t go wrong with Amsterdam based kids wear atelier Gray Label. Designed by Emily Gray out of a need to bring simplicity to the world of children’s fashion and create pieces that allow young people’s personality to shine through, rather than letting their outfits do all the talking. Everything is 100% organic and designed to bring simplicity to your family’s wardrobe (and life?). Most of their lines are unisex and come in a range of colours that will work with each other, meaning mixing and matching to create an outfit is fool-proof. We especially love their playsuits, tank suits and salopettes, which are as comfortable as they are versatile. They have also just started doing a range of bed linens, so they really have got you covered.

Gray Label (£various)